Associazione Marchi storici d’Italia

Associazione Marchi storici d’Italia was established to promote, at all levels, the strategic importance of Italian historical trademarks and their impetus as a tool for competitiveness and internationalization, helping to enhance Italy's image, by combining the efforts of companies that own historical trademarks and the competent public administrations.


Among the founding members of the Associazione Marchi Storici d'Italia is Marchesi Antinori, an Italian wine excellence with an “Ancient Future,” words that perfectly express an entrepreneurial path that has been handed down for 26 generations but is always in the process of becoming because it is aimed at improving the production of its wines. The...

Listed on the Milan Stock Exchange since 1990, Gabetti Property Solutions is one of the founders of the Associazione Marchi Storici, a reality established in 2021 to protect and enhance the value of historic Italian brands and promote Made in Italy in the world. With its long history and a constantly forward-looking vision, the Gabetti Group, enrol...

If the brand is the tool through which customer loyalty occurs, Ekaf Industria nazionale del Caffè, among the founding members of the Associazione Marchi Storici d'Italia, has behind it a history of excellence that has made the brand a synonym for all-Italian quality. Indeed, the “Columbia” roasting company, opened in Livorno (Tuscany) in 1946, imm...

The Benetton Group has joined the Associazione Marchi Storici d'Italia as a Founding Member. Founded in 1965 in Ponzano Veneto, in the province of Treviso, Benetton Group is today one of the best-known fashion companies in the world. Present in the main international markets with a commercial network of about 3,600 stores, it has always dedicated s...